Channel Sales and Partner/Alliance Development
EdgeUP Marketing develops marketing programs that drive sales through direct and indirect channels (systems integrators, VARs, OEMs, strategic alliance partners, etc). These relationship programs are integrated, high-impact marketing campaigns that build the channel or drive inquiries, to the definition of partner-specific tools, services, sales collateral, and joint marketing programs.
EdgeUp Marketing has over 15 years of success in the following areas:
- Developing effective alliances and reseller networks
- Outsourcing Sales Roles and Functions
- Developing and Expanding Dealer networks
- Develop Original Equipment Manufacturers (OEM) Resellers Networks
- Develop OEM re-marketing programs (you make/promote your products, your dealers re-sell and also promote your products)
Our Sales Improvement Solutions Provide the following benefits:
- Increase the revenues you generate through your channel, product, service and other (re-sale) partners
- Proactively anticipate and serve the needs of your partners
- Build a more productive and effective partner channels
- Better recognize and reward your most valuable partners
- Better coach and train channel partners for increased performance
