Closed Loop Marketing Process Design
Optimized mix of Web, E-Mail, Direct Mail, Advertising, Media
Increasing competition, rising customer demands and shrinking product differentiation make revenue growth more difficult in today’s business environment. The only way to succeed is to take full advantage of every possibility for sales and lead generation.
EdgeUp Marketing delivers comprehensive closed-loop marketing programs from market research to sales delivery. Our successful approach, tailored to the specific requirements of our clients, delivers qualified leads through to closure, continually measured results and a direct return on investment.
Our closed loop marketing process is a consolidated strategic marketing/sales process based on a highly structured, coordinated and reinforcing set of activities with emphasis on:
- Marketing Plan to Lead Management Program - Strategy planning, market modeling/segmentation, customer profiling, marketing messaging, lead generation, lead distribution
- Lead Capture To Sale Closure - Lead capture, lead qualification, intelligent distribution to distributors/sales regions/sales management/sales persons, proposal/presentation, tracking and management to sales closure stage
- Fully Automated Environment
- Integrated with Analytics and Marketing Data Mart
- Responses Analysis Performed near real-time
- Automated File transfers to mail / phone / data vendors
- Full Campaign budget planning and ROI development
- Automated tracking of campaigns, customer responses, test cells, offers, and channel effectiveness
- Facilitates continuous Learning & Improvement
