Customer & Competitor Research
Customer Research:
EdgeUp Marketing can help our clients find out from their external customers (existing and potential via customer modeling):
- How satisfied they are with your organization/products/services
- How loyal they are to your products and services
- What is their mood toward your organization / products / services and how likely to switch to a competitor
- What are their needs and how well are they being served by your organization
- What other products or services do they need in the short and long-term. Therefore what additional sales opportunities exist
- What are their most important preferences that will translate into additional sales
- Who are your most valuable customers, highest potential customers, and those customers who are less valuable to serve (cost you money)
- What should you do to attract new and most valuable customers
Competitor Research:
Do you know the following regarding your competitors?:
What your competitors are planning – possibly against your company?
- Their competitive playbook to position against your product?
- How they are doing financially and with their customers (satisfaction)?
- The prices, features, faults, susceptibility of their products?
- Their R&D activities?
Our competitor research services are aimed at helping you find the answers to these questions and much more. We offer both primary and secondary research aimed at finding the truth (vs. sales Powerpoints™). We will check news archive databases globally, looking for items mentioning your competitor, their products, people or technologies. We will scan the industry and regional press world-wide for relevant mentions. We'll check patent and trademark databases, company filing records, planning applications, and more.
We research whatever is relevant and likely to hold information that will help answer your questions about your competitors. As part of our research we check "deep-web" databases on the Internet that are missed by search engines - patent records are just one good example.
We'll carry out in-depth interviews with customers, suppliers, ex-competitor employees, industry experts, trade journalists and often even your competitor to find the answers to what you need to know about your competitors.
