| Standards: |
|
Are your business rules and standards in congruence
with your business operating principals? |
| Strategy: |
|
Is your Marketing and company strategy realistic, balanced,
and in accordance with your standards? |
| Processes: |
|
Are your processes considered Best practices and aligned
with your Marketing and company strategy? |
| Organization: |
|
Are your reward and incentive systems in alignment
with your Marketing strategy? Is your organization optimally designed and
structured to maximize your Marketing efficiency and effectiveness? |
| People: |
|
Do you have the right staff to achieve the desired
objectives? Is your staff adequately trained? |
| Data: |
|
Is the data you have adequate, correct, timely, and
logical to achieve you desired Marketing objectives? |
| Information: |
|
Is your customer data being assimilated into meaningful
and insightful information that can be leveraged to meet your Marketing
goals? |
| Technology: |
|
Are your systems and technology adequate and able
to deliver Marketing success? |
