Our Approach

Marketing Diagnostic, Remediation, and Optimization Services

We diagnose, remedy, and evolve your Marketing, Sales, and CRM operations to enable you to achieve the following:

1. Achieve revenue lift to consistently surpass forecasts
2. Intelligently reduce costs simultaneous to increasing revenue
3. Develop breakaway strategies that dramatically surpass your competitors position in the marketplace
4. Increase customer performance in the areas of acquisition, loyalty/retention, cross/up sell, brand identification
   

Unlike some other “politically correct” consulting firms, we offer an honest assessment of the state of your marketing operations. We will not bore you with exhaustive Powerpoint presentations and insights derived in a vacuum. We diagnose and assess the state of your marketing, sales, and customer operations based on a 360 degree view of stakeholders including employees, suppliers, distributors, partners, competitors, customers, clients, and consumers.

Most Big 4 consulting firms will incorrectly inform you that marketing success is centered around three (3) factors including process, organization, and technology. EdgeUp marketing understands that your success is far more complex and is based on eight critical success factors including standards, strategy, process, organization, people, data, information, and technology. We diagnose the current state of your CRM evolution via the following set of eight (8) Marketing critical success factors.

Our approach is simple and straightforward:

1. Analyze your operations – What is your current state of operation, desired future state, strengths, weaknesses, opportunities, threats, susceptibilities, etc.
2. Diagnose your situation – What specific actions can you take to improve operations
3. Remedy the areas where you can gain the most benefit based on a formula that includes the following factors:
   1. Cost to remedy the situation – Capital, expense, direct labor, indirect labor, organizational impact, etc.
   2. Benefit to your operations – operations, revenue, shareholder value, cost reduction, quality improvement, soft or semi-tangible (qualitative) benefits, etc.
   3. Difficulty to implement around the eight factors for customer success
   4. Cost to implement the identified improvement initiative vs. other beneficial initiatives (prioritized ranking, selection)